Wednesday, March 7, 2018

The Long Island SEO Benefit That Online Reviews Provide

By Rob Sutter


To say that online reviews are numerous would be something of an understatement. What you may not know is that they can have an effect on search engine optimization. If you're struggling to rank on Google or other search engines, perhaps the reviews your business has been accumulating aren't as glowing as you'd like. For a better understanding of the aforementioned effect of reviews, here is some insight that your local Long Island SEO expert can provide.

According to reputable marketing authorities like www.fishbat.com, reviews matter more than simply in terms of quantity. As a matter of fact, the ones that provide the most SEO juice tend to be the most positive ones. Not only are these well-written, but they speak highly about businesses, whether it's the service they provide, the products they're known for, or what have you. Quality is just as important as quantity in Long Island SEO.

Search engines tend to rank online reviews higher, and understandably so. After all, if someone would like to learn about a restaurant that they're curious about trying, they would immediately click on a review to see what a past patron had to say. These reviews are numerous, which is worth nothing as well. This results in increased traffic, which plays into the positions that reviews enjoy on different search engines.

When online reviews are created, so is a slew of original content. This matters to search engines, as they look for originality in whatever is posted or shared online. Businesses benefit from this, as this ensures that their SEO efforts continue. When content ceases to be created, rankings will either stop progressing or even fall. Original content matters and reviews will be able to supply it in a continuous fashion.

In conclusion, Long Island SEO can be positively influenced by the presence of reviews online. With that said, this doesn't discount the importance of other factors. These include, but aren't limited to, the content that's created and the websites that are developed. SEO is influenced by many moving parts and when they work together, the quality of a strategy increases, which leads to greater results in the long term.




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