Sunday, July 1, 2018

Co-Branded Credit Cards: What Are Its Uses?

By Adele Lehrain


It is not uncommon to see credit card companies team up with retailers to have co-branded credit cards. These co-branded credit cards allow retail merchants retain their customer base and may even attract new ones.

A co-branded credit card is a unique credit card program jointly issued by a retail merchant and a financial institution or a specific network sponsor. True to its name, a co-branded credit card has the logos of both parties printed on it, and it is also sponsored by them. Co-branded cards have seen an increase in popularity mainly because it serves as a means for both the retailers and the credit card companies maintain a competitive edge in the market when it comes to customer retention.

An open loop prepaid card has a network logo on it, examples are visa, master card, American express and discover. These cards can be made use of, at any location that accepts that brand. A closed loop prepaid card can only be used at certain locations, they don't usually have a network logo on them.

Which means a close loop card might be useful only at a specific store or a group of stores or on your public transport system. A reloadable prepaid card, is a type of prepaid card you can add money to and also known as a general purpose reloadable card.

With the Visa co-branded credit card program, you get to benefit from the wealth of experience of a team of experts dedicated to ensuring that the aim of choosing to have a co-branded credit card is truly profitable. Bearing in mind that co-branded business is a complicated one; our team of experts assists our customers draw up co-branding business plans.

Amongst the chief benefits of having a prepaid card, is that it is an alternative to conventional banking. With the prepaid debit card you do not need to visit the bank before you can make payments, your card is an alternative to you ever having to carry physical cash A prepaid card doesn't come with the requirement of showing your credit history, or even having one.

As the world's largest electronic retail payment network, partnering with Visa on your co- branded credit card has a whole lot of perks on customer loyalty. With Visa, you can not only reach new customers, you can increase loyalty, and boost your marketing game.

Partnering with Visa on your co- branded card also gives you access to a highly sophisticated platform which enables you to create card linked campaigns that are perfectly suited to enable you incentivize customer spending behavior in chosen categories. Having a Visa co-branded service helps you offer your cardholders numerous alternatives when it comes to redeeming their reward points either online or at the store.

With a prepaid card you are in control, as you can set your limit for spending as this isn't done by the card provider.




About the Author:



No comments:

Post a Comment