Monday, September 11, 2017

Can A Long Island Advertising Agency Utilize Linkedin Native Video?

By Rob Sutter


Recently, LinkedIn unveiled its new native video feature, which is a notable addition to be certain. While other social media networks have implemented said feature in some form or another, it seemed like LinkedIn was left out. Fortunately, the largest social media platform for professional now has its own way to let people shoot and post their videos. Here is why Long Island advertising agencies should be able to note it.

It was during mid-July that LinkedIn's native video capabilities were rolled out onto mobile platforms. This isn't a terribly new service, though, as Facebook has been able to utilize it as well. LinkedIn's service works very much the same, as videos can be recorded with mobile devices before being directly posted onto news feeds. Of course, there is much more to know about this new feature and companies such as fishbat can provide insight.

If you'd like to know why this feature is noteworthy, keep in mind that many of us rely on mobile devices. Any Long Island advertising agency will tell you that our smartphones and tablets are used for various reasons. Communication is the primary function, but our handheld devices can also access a wide variety of content and entertainment. With LinkedIn getting involved in native video, it places its stamp on a commonly used form of media.

What could LinkedIn native video mean for B2B, though? LinkedIn has become synonymous with B2B capabilities in recent years, but it's clear that there is more potential to be realized. This might be where the aforementioned service comes into play. Not only does video have the potential to highlight the offerings of various companies, but it's likely that more people will inquire about what they have seen. Needless to say, this can help others maximize their B2B efforts.

When it comes to LinkedIn native video, this is just a small slice of the information that can be obtained. This social media website designed with professionals is capable of so much, as evidenced by the video in question. It doesn't matter if you're selling a slew of physical products, or services that cannot be seen. If you have something that others will find value in, perhaps you can use native video to your benefit.




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