Sunday, May 26, 2019

Corporate Event Planning Requires Meticulous Planning

By Douglas Wilson


Even a rudimentary perusal of the social pages in any newspaper or magazine will reveal just how many big events are hosted in every city every year. Corporations often host elaborate functions and they spend a lot of money on making the best possible impression to create a positive image. These functions always have a very specific purpose, however and that is why big businesses make use of the very best professionals in the field of corporate event planning.

The purpose of events hosted by corporations differs. They sometimes use events to celebrate major achievements, to perform public relations, to introduce a new line of products, to raise funds for charity or to reward employees for their hard work. In all these cases, however, companies want to be sure that their events will stand out from the rest and that it will contribute towards their standing in the community.

There are many so called function organizers that think that all that is required is to book a venue, some caterers and sometimes even some entertainers. This is not the case. Top organizers are multi skilled individuals. They are able to plan meticulously, the can coordinate many activities at the same time and they know how to manage and motivate teams. Most organizers have extensive contacts in all the fields related to big events.

Even the very best function organizers can only meet the expectations of their client if they are fully informed about those expectations. They need to know what the purpose of the functions is, what the budget is, what the guest list will look like and whether the client has any specific preferences on some issues such as the venue or theme. In addition, someone within the client organization must be appointed to liaise with the organizer.

Most top function organizers will never propose a cut and dried plan to their clients. They always offer their clients several options on important matters such as the catering, entertainment and the venue. Their job is to point out the pros and cons of each option and to allow the client to make the final decision. This requires a lot of homework by the organizer and his team.

Once final decisions on all the major issues are made the organizer can get down to details. There are contracts to be made, detailed action plans to be drawn up, project plan to be developed and a lot of discussions to conclude. It is the job of the organizer to coordinate all the efforts and to identify and deal with potential problems in good time. Regular feedback is given to the client.

Hiring a top organizer does not come cheap. Their fees are but a drop in the bucket when compared to the overall cost of a major function. Companies that try to save money by organizing their own events learn to their own detriment that this is a recipe for disaster. It is all too easy to overlook small but vitally important details and to thus host a function that will not achieve the desired goals.

Hosts should not be concerned with the smooth running of their events. They should pay attention to their guests, knowing that there is a professional that will supervise the smooth running of the program. Professional organizers make sure that guests never even become aware of small problems.




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