Sunday, July 31, 2016

Linkedin Automation Techniques You Can Leverage

By Kevin Hardy


We're all looking for ways to boost the growth of our business. With the changing sales landscape, you need to stay on top of things. This is where you can use LinkedIn automation.

Using LinkedIn or any other social media platform for sales involves a lot of filtering and organizing data. In fact, data management is one of the most challenging aspects, and the reason LinkedIn automation can generate great value.

Evernote for Handling LinkedIn Prospect Data: With LinkedIn you can connect easily with new prospects, then grab the data and combine it in Evernote as your sales database. You can write notes, snap pictures, and record audio files right on your mobile. This lets you keep track of all your customers and prospects, and any information you've created about the relationship (really hard to do directly in LinkedIn).

Rapportive for Reverse Engineering Emails with Gmail and LinkedIn: This is a Chrome Extension that compares email addresses with LinkedIn and other social media accounts. LinkedIn, Twitter, Skype and websites provide the data, then Rapportive displays it all together to give you a great view of your prospect. You can reverse engineer email addresses, then email that person without going through LinkedIn. You can also send LinkedIn connection requests from Rapportive right from Gmail. This is a very easy to use tool that provides a lot of value.

Publishing solid content has been increasing in importance on LinkedIn for the last couple years. You have essentially two options for automating LinkedIn content sharing: 1) you can write original Posts and share those, and 2) you can share links to blog posts to your Updates stream and LinkedIn Groups. Sharing content regularly will boost your profile views, relevant connection requests and your authority in your market niche. But sharing to multiple LinkedIn Groups is tedious, and most automated sharing tools generate odd-looking posts with random images due to the way LinkedIn handles external content submissions. The solution is write good content, post it to your website (where it gets you SEO) and use LinkedIn's Share Button to post it to LinkedIn. Just click the share button and select a Group to send the post. Repeat at will for multiple Groups.

Over 75% of LinkedIn members use the LinkedIn App on their iOS or Android device. You can use automation tools to make LinkedIn work much faster and do things on your mobile that you can do on a desktop. Hello business from the beach! Give these tools a try: AutoTouch is a free Android and iOs macro app. HiroMacro is another free Android macro app with a simple scripting language to build powerful automation sequences.

Automate LinkedIn InMails in LinkedIn Recruiter: Using the "save as template" feature in LinkedIn Recruiter allows you to create standardized outbound InMail messages that you can quickly send to a large number of contacts. This is really halfway LinkedIn automation because it improves the efficiency of your normal manual process. To take this one step further you can use a browser-based macro widget to record the keystrokes you make, then automatically populating and sending InMails.

This is just a summary of the ways you can accelerate your sales productivity using LinkedIn automation.




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