A lot of business owners hear "SEO" and flinch. That is because we are told it is vital, but how to do it seems to vary from day to day and it often seems to be a mystery only a professional marketer can solve.
In reality, however, SEO isn't really all that complex. Popular search engines like Google have algorithms that they use to rank sites for specific keywords. Algorithms exist to prevent scams and spamming and to ensure that these types of site are not being positioned above authority sites and legitimate companies.
The overarching goal of SEO is to convince algorithms that your site should be ranked highly. During the formative stages of algorithm use, stuffing web pages and articles with keywords was an effective tactic. Now, technology has advanced quite a bit. Keyword stuffing is currently a hallmark of spamming. Algorithms now reflect everything from bounce rates or how long people remain on your pages to overall word count.
Is this still too complex? It basically means that getting your site to the top of Google search results pages is about creating an attractive and functional website that uses keywords judiciously and provides actual value to site visitors. Some of the people who travel to your pages will then convert into paying clients.
It is an art, especially as the algorithms change all the time, and it might be that you need a Riverside CA chiropractic marketing company to help you make sense of it all.
The truth is, the algorithm that google uses is more sophisticated than ever before and much better able to determine what people want to find when using the web - so modern SEO involves attracting those consumers who are in the market for what you have to offer. If you have any doubts, working with a marketing service is the best solution but bear in mind: If web users enjoy your site, then Google is definitely going to like this same platform also.
In reality, however, SEO isn't really all that complex. Popular search engines like Google have algorithms that they use to rank sites for specific keywords. Algorithms exist to prevent scams and spamming and to ensure that these types of site are not being positioned above authority sites and legitimate companies.
The overarching goal of SEO is to convince algorithms that your site should be ranked highly. During the formative stages of algorithm use, stuffing web pages and articles with keywords was an effective tactic. Now, technology has advanced quite a bit. Keyword stuffing is currently a hallmark of spamming. Algorithms now reflect everything from bounce rates or how long people remain on your pages to overall word count.
Is this still too complex? It basically means that getting your site to the top of Google search results pages is about creating an attractive and functional website that uses keywords judiciously and provides actual value to site visitors. Some of the people who travel to your pages will then convert into paying clients.
It is an art, especially as the algorithms change all the time, and it might be that you need a Riverside CA chiropractic marketing company to help you make sense of it all.
The truth is, the algorithm that google uses is more sophisticated than ever before and much better able to determine what people want to find when using the web - so modern SEO involves attracting those consumers who are in the market for what you have to offer. If you have any doubts, working with a marketing service is the best solution but bear in mind: If web users enjoy your site, then Google is definitely going to like this same platform also.
About the Author:
Discover how we solve the SEO mystery through chiropractic marketing Riverside CA office. To know more about our services, visit the website at http://automatedsocialnetworking.com/chiropractor/.
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