Thursday, April 26, 2018

Improving Your Customers' Shopping Experience With Co-Branded Prepaid Cards

By Jim Bolt


The advertising experts in the business market say that there are two basics ways for a company to attract more customers. The first one is direct marketing, in which the service or product of the company is promoted through online advertisements, TV commercials, and more. The second way is through indirect marketing. In this, customers are influenced or attracted by providing them with additional services that make their everyday tasks easier.

One way of remaining closer to your clients is by issuing them a personalized payment cards that are affiliated with a prepaid card program. Prepaid cards allow customers to avail the money that they have in their bank accounts by zipping a card. Regardless of location and time, customers can carry and access their money without any security risks. However, here, we are going to talk about a specific kind of credit card that is quite different from a regular one. This is known as a co-branded prepaid card.

With that, there is another logo of either of the two leading prepaid card programs, MasterCard or Visa. The companies work in collaboration with card program providers to offer people additional facilities to make quick purchases.

Usually, people use different types of prepaid cards. But the one that we are emphasizing today is the co-branded prepaid card. Like any other payment card, it allows you access your bank-savings. However, what makes this card different is the number of logos printed on it.

Other facilities that clients can enjoy by using these cards are listed below:

Since MasterCard and Visa are recognized and available worldwide, cardholders can be pretty sure that the card will work properly, no matter where or when it is used.

A prepaid card program makes the payment process quite simple, by minimizing the risks of identity theft or the leakage of information.

Customers will be pleased to associate with your company as you are providing them with a service that is saving them from lengthy transaction processes. Your service is allowing them instant access to their money. The prepaid card program enables employees to access and use their salary as soon as it is deposited in their accounts.

A co-branded prepaid card will provide the customer with immediate access to their money; they don't have to wait for the completion of lengthy transactions. Rather, they will be able to shop with ease without carrying any cash.

In addition, prepaid card programs enable organizations to work in partnership with renowned names like Visa or MasterCard. By doing so, companies can provide their customers with services similar to credit transactions.




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