To many envelopes, an inkjet address printer is a device that merely prints addresses or other variable data on envelopes and documents. But a particular class of intelligent direct mail inkjet addresser can do so much more. Have a look at the following article taking us through the theme Tracking and verification is the future for profitable Postcard Mailers.
Their flagship product, FlexMail, was initially designed as an inexpensive way of importing data and arranging it on a layout template. In the model, users could include all the appropriate graphics, logos, fonts, and barcodes. Of course, FlexMail still does this, but the number of features has grown. One of FlexMail's most exciting benefits is the sheer number of print drivers Flex Systems has developed and supported.
This can be accomplished with tracking software and hardware within an inkjet system controller... But not all address printers are capable of this. For example, Buskro inkjet systems offer such tracking capabilities as an option, which would allow you to create personalized and matching (intelligent) mail by adapting the system to your current inserting, bindery, tip-on, or direct mail equipment. Here are two ways it could work:
Other Features include the ability to import a PDF background document, produce a PDF Proof, or RIP variable PDF documents. Users can bring in a PDF document, and lay variable data right over the top! FlexMail's newest feature in the US Market includes USPS Mail Processing. They've made it easy to CASS certify mailing lists and sort it according to postal specifications. What's more, the feature is cloud-based. No monthly updates are needed to keep up with regulations.
It's all done by Flex Systems automatically. FlexMail USPS Mail Processing also offers a lot of extra free features, such as NOCA - MOVE Updates, Palletizing, etc. Flex Stream is a sister product. It allows users to generate documents for intelligent inserting equipment. Someone making variable page statements for inserting material needs unique identifiers. This is how the inserter distinguishes between papers and sets of records.
Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized text to the pre-printed address on the outside of a container, or matching credit cards or gift cards to personalized carriers. But camera verification systems can now do so much more. Checking to make sure there are no blank documents. This can happen during the printing process, but a camera can detect a blank sheet on folding equipment or other bindery equipment.
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
And what's more, no more stopping production to re-order your stacks that somehow got out of sequence. Your direct mail equipment can suddenly begin to generate real profits because now you can offer genuinely personalized mail to your customers without having to purchase a new inserter! Buskers use real-time tracking methods that allow you to track the original personalized insert throughout the path of the inserter. It all starts with the concept of reading a "unique identifying mark" on the inserted pieces.
Their flagship product, FlexMail, was initially designed as an inexpensive way of importing data and arranging it on a layout template. In the model, users could include all the appropriate graphics, logos, fonts, and barcodes. Of course, FlexMail still does this, but the number of features has grown. One of FlexMail's most exciting benefits is the sheer number of print drivers Flex Systems has developed and supported.
This can be accomplished with tracking software and hardware within an inkjet system controller... But not all address printers are capable of this. For example, Buskro inkjet systems offer such tracking capabilities as an option, which would allow you to create personalized and matching (intelligent) mail by adapting the system to your current inserting, bindery, tip-on, or direct mail equipment. Here are two ways it could work:
Other Features include the ability to import a PDF background document, produce a PDF Proof, or RIP variable PDF documents. Users can bring in a PDF document, and lay variable data right over the top! FlexMail's newest feature in the US Market includes USPS Mail Processing. They've made it easy to CASS certify mailing lists and sort it according to postal specifications. What's more, the feature is cloud-based. No monthly updates are needed to keep up with regulations.
It's all done by Flex Systems automatically. FlexMail USPS Mail Processing also offers a lot of extra free features, such as NOCA - MOVE Updates, Palletizing, etc. Flex Stream is a sister product. It allows users to generate documents for intelligent inserting equipment. Someone making variable page statements for inserting material needs unique identifiers. This is how the inserter distinguishes between papers and sets of records.
Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized text to the pre-printed address on the outside of a container, or matching credit cards or gift cards to personalized carriers. But camera verification systems can now do so much more. Checking to make sure there are no blank documents. This can happen during the printing process, but a camera can detect a blank sheet on folding equipment or other bindery equipment.
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
And what's more, no more stopping production to re-order your stacks that somehow got out of sequence. Your direct mail equipment can suddenly begin to generate real profits because now you can offer genuinely personalized mail to your customers without having to purchase a new inserter! Buskers use real-time tracking methods that allow you to track the original personalized insert throughout the path of the inserter. It all starts with the concept of reading a "unique identifying mark" on the inserted pieces.
About the Author:
Postcard mailers and printing specialists can easily be found on the Web. Use this online directory to find out more on http://www.postcardprintnship.com.
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