Thursday, May 10, 2018

Why You Need To Offer A Beer Tower In Your Bar

By Virginia Edwards


Not all bars succeed. The competition is fierce. If you are an owner or manager finding ways to stand out and get customers into your establishment can be challenging. Restaurant bars aren't in the same category. Diners frequent them only until their tables are ready. When alcohol is your main draw, you need to come up with creative ways to entice the public. Adding the beer tower option to your drinks menu might just do the trick.

Not everyone is going to be familiar with towers. You can explain that they are tabletop dispensers. Instead of going to the bar for a refill, guests at the table can simply help themselves from their own dispenser. When the dispenser is empty, it can be refilled right at the table by one of your staff. The towers are kept icy cold with chill sticks or ice tubes.

The benefits of alcohol towers aren't all the customer's. As the owner or manager, you should consider some of the advantages of offering this service. You won't need enough waiters to serve each table separately. The occupants of tables with towers will only need periodic assistance from the staff. Customers tend to stay longer and spend more when they have towers on their tables.

Every time you have a chance to promote yourself or your suppliers you should do it. Towers have bases that a perfect places for logos. You can put your own logo there or make a deal with a brewer to add his logo in exchange for a reduction in the price of the product. Towers can be a great marketing tool. They stand out on table and get a lot of attention.

If you're still unconvinced towers are a big business advantage, consider the fact that towers increase beer sales, and that means money in your pocket. They help create a more relaxed and fun atmosphere. When customers are enjoying themselves they tend to stay where they are. The longer they stay, the more money you will make.

When you decide to purchase these dispensers, you need to look at them as long term investments. There is a cost involved with the merchandise. You will need more than one size, and chill sticks or ice tubes to keep the beverage cold. Adding your marketing logo is a necessary expense. You need to consider LED lights, which can be added to the top of the towers or put into the base. Lights aren't necessary, but your customers will enjoy them.

Since these towers are an investment in your business, you will want to make sure what you purchase is of the highest quality. You should only deal with a reputable manufacturer. The towers need to be certified food safe and BPA free. When you get them, they should have already been tested for leaks.

The best bars have a fun, relaxed, community atmosphere. Towers help create that. You will find your customers staying longer, enjoying themselves more, and spending more money.




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